Free Download , by Ekaterina Walter Jessica Gioglio

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, by Ekaterina Walter Jessica Gioglio

Free Download , by Ekaterina Walter Jessica Gioglio

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Product details

File Size: 14495 KB

Print Length: 237 pages

Page Numbers Source ISBN: 007182393X

Publisher: McGraw-Hill Education; 1 edition (March 7, 2014)

Publication Date: March 7, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00HSO0XDK

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#485,316 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Very interesting facts and figures. There is a lot of information on the shift to visual content plus specific tips on making your own quality, visual content for all of the major social media outlets. The book format is quick to read or look up info at a glance. I found it useful for my small business, and I would recommend it to other businesses.

I've taken a while to get to this book.I previewed it on NetGalley - read about 20 pages and had to put it down, then read about 20 more and had to stop. When I went back, I couldn't access it anymore so had to buy it. The reason for putting it down was absorbing/using the things in it!This isn't a buffet of information - it's better! There's a lot of facts, figures, statistics and a lot of studies and showing what to do and how to do it. It's over 200 pages jam packed of information that will be used differently by a small direct sale farm like us than a large business in the city - but that both can use to their advantage!I'd already started using photos, videos, etc. This book showed how to use them BETTER. How to tweak it and get more mileage out of it and how to expand it. You cannot get advertising and engagement for $20 anymore. Come on - the cost of a lunch date. If your business isn't worth that, perhaps it's time to rethink the business. This is great info, a lot of it and reasonably priced. It's things that work, and gets beyond reading to doing.

This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners. As I work with the products I have from clients I get ideas every time I browse through it. Good resource and well worth the price

I found this book useful in helping me formulate a plan for my new business. I feel the content was explained in terms i got and was very helpful in keeping my message on target

It's a good read. Probably​ could have learned the same stuff watching youtube.

Perhaps the most widely discussed 2014 prediction for social media was the blossoming of visual content and storytelling. Brands are clearly embracing this brand building concept, and academia is recognizing its importance in curriculum development. But where and how we incorporate these topics into a social media or content marketing syllabus remains a challenge. The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio offers a timely and convincing approach to how this might be done.1) Walter and Gioglio provide perhaps the most comprehensive overview of how visuals are used in social network and mobile platforms. Chapters are devoted to the networks’ capacity for creating video and image-intensive content. And highly useful advice is offered on how to best produce GIFs, cartoons, infographics, slides, animations, short-form video and a myriad of other visual formats.2) The authors combine their extensive client brand and social media experiences to provide a credible approach to adopting visual content. Their tips and tactics are colorfully explained and routinely backed by statistical findings as well as convincing brand examples.3) The book is very well written in a conversational style that actually excites readers. I really enjoyed reading this book. Also, some highly useful tips on visual techniques make it an excellent reference for visual production.4) The book is very well organized around a strategic oriented MBA class format. The book begins with an argument supporting the rise of visual popularity and advances to a proposed 7 step strategy process. From there, detailed descriptions are given to each of the major social networks capable of accommodating a visual content strategy. These tactical instructions extend to the creation of new visual formats thereby providing an excellent overview of the how and where to incorporate visuals. These descriptive backgrounds culminate in a strategic roadmap that outlines the steps for adopting a visual oriented game plan. Consistent with curriculum on social media marketing, the book then discusses portability to real-time mobile devices and performance measurement.

Well done book with many illustrations and examples. Goes over all social media platforms and how to incorporate visuals of many types to increase impact. Easy to read and use. Knowledgeable authors.

Didn't learn much of a thing new

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