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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

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Review

"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability…It is well made. It is also fun to read. I recommend it to managers interested in or in charge of user experience design for their products." --ComputingReviews.com, January 2014 "…the source of the data in this book is focused more on the data that you collect while performing user research, but the bottom line is that it will help you improve your data analysis skills…this is a great reference book when you feel stuck with a set of user research data, but cannot figure out how to derive value from it." --Actual Insights blog, October 2013 "This is a how-to guide not a theoretical treatise, they say, providing practical advice about what metrics to collect in what situations, how to collect them, how to make sense of the data using various analysis techniques, and how to present the results in the clearest and most compelling way." --Reference & Research Book News, October 2013 "This book is a great resource about the many ways to gather usability metrics without busting your budget. If you're ready to take your company’s user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." --Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability "A great second edition, with updated content based on new research and completely new case studies.  If you work in the field of user experience, you should buy this book, read it, and use it." --James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group "This book is amazing. It's everything you need to know about measuring the user experience.  If you are a user experience professional you must read it. Not skim -- read.  It's well written, and very thorough. I'll be keeping it close at hand as my "go-to" book." --Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute

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From the Back Cover

Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition of Measuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into five categories: performance, issues-based, self-reported, derived, and behavioral/physiological. You’ll explore each metric and learn the best methods for collecting, analyzing, and presenting the data. You’ll find step-by-step guidance for measuring the user experience of any type of product using any type of technology. New to this edition, you’ll find such topics as measuring emotional engagement, personas, and the Net Promoter Score. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and much more!

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Product details

Series: Interactive Technologies

Paperback: 320 pages

Publisher: Morgan Kaufmann; 2 edition (July 17, 2013)

Language: English

ISBN-10: 0124157815

ISBN-13: 978-0124157811

Product Dimensions:

7.5 x 0.8 x 9.2 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

14 customer reviews

Amazon Best Sellers Rank:

#329,198 in Books (See Top 100 in Books)

I'm currently reading through this text book in the order it is presented, and it seems like the content and writing are good... however, the order in which things are presented is pretty confusing. They start using lots of terms that they haven't defined yet, for example, throughout chapter 3. This makes both reading and taking notes pretty confusing if you're not familiar with the terms they're using. I'm a researcher my training but haven't done UX research before. I think this book will teach me what I need to know, but I wish they put more effort into trying to better organize the way that they present topics, definitions, etc.In addition, there is no glossary at all which is pretty annoying, and key terms aren't ever bolded or defined succinctly.

I purchased this book for my Human Computer Interaction Design course for a nursing informatics program that I am in. The book is easy to read, gives a great review on statistical methods, great tips using Excel, and is also a great resource on proper graphing solutions for each metric. It has thorough and understandable instructions on how to plan, create, and implement user experience studies.I'm a nurse, not a statistician or designer and found this book great! I'm bummed the class is over.

book gives a nice refresher on basic statistics in the beginning downhill from there. they list lots of potential usability metric, most are obvious, and proceed to explain in detail how to measure each. likely useful for a beginner but too shallow for professionals.

Decent book to get started on UX. Gave good details on what to do.

Very well written book that includes examples and illustrations as well as considerations when to use different metrics and methods. I have worked in the field of user experience for eighteen years now and consider this book a go to.

Very good overview. I am glad I bought a copy I see myself referencing this book in the future.

At first metrics and metric analysis seemed like something a statistician could only do. This book helped break down a usability study and how measure it really well. This book was the assigned reading for UW's User Centered Design certificate program and was an asset when I had to design my own usability study. This book is already a great reference that I am constantly referring to.

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